Published: 18 November, 2024
The “no & low” category, as it’s become lovingly known, is one that many spirits boffins struggled to get their heads around at first. When you look at the statistics, the success of no & low is startling. For the last two years in the UK, growth in the category has massively outperformed the overall total beverage alcohol volumes and in 2023 sales of low alcohol products doubled (IWSR data). And there are other markets around the world where it’s even bigger, where moderation and sobriety are more common and embedded in the culture. But let’s be straight – it’s still a small category when compared to rum, vodka, or even tequila – but the overall trajectory is on the up and expected to continue well into the next five years and beyond.
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Published: 22 August, 2024
Alcohol consumption is declining globally, with the UK seeing a notable reduction of 23 percentage points, as more consumers opt for soft drinks, according to data from CGA by NIQ’s OPUS report.
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In the midst of declining disposable incomes and economic uncertainty, Generation Z is driving a significant shift in the beverage market. New research indicates that while overall alcohol sales have decreased, the no & low alcohol segment is experiencing impressive growth. This trend signals the need for a clear category vision that aligns with the evolving preferences of Gen Z, a demographic acutely feeling the pinch of high interest rates and economic challenges.
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James Bayley looks at the growing trend towards functional drinks, such as CBD-infused variants, and how the multiples are responding.
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Published: 16 January, 2024
Leading UK wine distributor Berkmann Wine Cellars has re-launched Veraison, a training programme designed to futureproof wine culture in the on-trade hospitality sector.
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Published: 22 December, 2023
New research commissioned by glass manufacturer and bottler Encirc has revealed almost half of Brits (45%) lie about their wine knowledge at the dinner table.
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Portable wine formats tend to get overlooked at many of the big music festivals, but there are still plenty of opportunities. James Bayley reports.
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Published: 01 December, 2022
With a focus on the low&no market Finlays, the B2B supplier of tea, coffee and botanical solutions has revealed its annual beverage trends report for 2023, highlighting the more 'mindful' approach consumers are taking to the drinks industry.
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Published: 17 November, 2022
Ahead of Wine Paris and Vinexpo Paris in February 2023, organisers have partnered with Wine Intelligence to delve into the drinking habits of UK wine consumers.
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Published: 30 August, 2019
Looking back to December, there was one major trend analysts were backing to have the most influence on the mix of sales and consumer behaviour in 2019.
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Published: 31 January, 2019
Low and no alcohol serves can no longer be seen as “the poor cousin at the back of the bar” a number of industry experts agreed when faced with the question of what to do about the most teetotal generation in living memory.
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